On October 30, at Apple’s Scary Fast special event, launching the all-new MacBook Pro with the chips of the M3 series and the 24-inch iMac with the M3, there was an invisible star of the event working behind the scenes. All of the drone footage, places, and presenters in the show were recorded by the iPhone 15 Pro Max, the best smartphone for creative professionals and filmmakers.
Apple has a variety of Macbook Pro computers to choose from, including a brand-new space black variant, as they get ready for the holidays. On Monday, October 30, the tech giant revealed the Macbook Pro M3, M3 Pro, and M3 Max.
The video resolution of the iPhone 15 Pro Max camera system is comparable to that of higher-end video cameras, making it the greatest smartphone camera available. Creatives can record in ProRes at up to 4K60 frames per second to an external disk using Apple Log compression on the iPhone 15 Pro Max.
This preserves even more detail for color grading after production. The world’s first phones to be compatible with the Academy Color Encoding System (ACES), an international norm for color processes, are the iPhone 15 Pro and iPhone 15 Pro Max.
According to Oakes, we managed to capture the same intricate pictures with the iPhone 15 Pro Max. Everything exists to further express a person’s identity or worldview. The iPhone’s photographic quality undoubtedly democratizes access.
The film’s producers were Jeff Wozniak, whose credentials include Transformers: Dark of the Moon, Avatar, and Iron Man 2, and Jon Carr of Apple, a Pro Workflow video expert with credits that include Top Gun: Maverick and Terminator: Dark Fate.
According to Wozniak, this year’s iPhone 15 Pro Max was enhanced with the capacity to record in ProRes to an outside drive and Apple Log, our proprietary format that is used by all of the most expensive digital cameras.
Carr continues, It’s incredible how you can put something in the hands of a professional director, and they don’t have to change anything about their workflow or their tools.
The crew showcased the true power of the Apple ecosystem by using numerous iPhone 15 Pro Max devices to capture footage and utilizing the interaction between the Blackmagic Camera app, Tentacle Sync, and the iPhone 15 Pro.
Tentacle Sync, which connects over Bluetooth, powers timecode and allows all of the equipment on set, including Macs and preview displays, to be in sync with each other during production. During production, Beastgrip accessories such as cages and rigs were also utilized.
With a suitable USB 3 cable, the iPhone 15 Pro Max’s new USB-C port allows for data transfer rates of up to 10 GB/s, which represents a significant improvement. The team may evaluate and make changes to footage almost instantly when using innovative workflows like ProRes video recording straight to an external SSD disk. Editors can further enhance control and flexibility in color grading by utilizing Apple Log’s larger dynamic range during postproduction.
Apple’s MacBook Pro Costs
The MacBook Pro M3 Max costs $2,499, whereas the MacBook Pro with the M3 Pro chip starts at $1,999. While the MacBook Pro with M3 can be bought in the standard silver and space gray finishes, the M3 Pro and M3 Max can be purchased in the brand-new space black finish.
Nothing compares to the MacBook Pro. According to Apple senior vice president of Hardware Engineering John Ternus, the MacBook Pro’s amazing power-efficient performance, up to 22 hours of battery life, gorgeous Liquid Retina XDR display, and cutting-edge networking enable users to do their finest work to the fullest.
We’re pushing the boundaries of what a professional laptop can accomplish once more with the upcoming M3 chip generation. The MacBook Pro and its best-in-class features are available to the widest variety of users to date, and we couldn’t be happier. This is an entirely different experience for individuals coming from an Intel-based MacBook Pro.
Apple claims that students, creatives, video editors, and ambitious business owners would all greatly benefit from the M3 MacBook Pro. The new MacBooks have no touch bars, but they do have faster CPUs and GPUs, better cameras and speakers, and up to 128GB of RAM.
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